How to Get Featured on Top Websites (Eric Schwartzman and Jason Barnard)

Eric Schwartzman talks with Jason Barnard about press visibility

What a blast this one was. The rather delightful Eric Schwartzman has 20 years of experience as a Digital Marketing Consultant and Digital Transformation Advisor, so you can imagine the amazing nuggets of wisdom he shared with us.

He explains the best ways to break a story and explains how he leverages enormous visibility for relatively unknown companies through earned media.

In the second half, Eric explains his strategy to get featured on top topically-focussed industry websites… and how you can push your own sites above media outlets in Google with solid SEO.

In partnership with Wordlift

What you’ll learn from Eric Schwartzman

  • 00:00 Eric Schwartzman and Jason Barnard
  • 00:10 Eric’s Brand SERP
  • 01:27 Eric’s Knowledge Panel
  • 02:00 How did Eric become a digital marketing coach
  • 03:47 The evolution of PR over the years
  • 08:07 The power of earned media
  • 09:37 How Eric got a small company noticed on the Consumer Electronics Show in Las Vegas, through earned media
  • 13:48 How to break a story in the current climate, where public gatherings are limited
  • 18:25 A plan of action to get featured on the top sites of an industry
  • 22:59 How Eric would pitch Jason “The Brand SERP Guy” to get featured on a top website
  • 28:27 The distinction between the op-ed and the news coverage aspect on a media outlet
  • 30:18 Eric’s strategy to feature a veterinarian on a top industry website
  • 35:08 Are journalists happy to work with SEOs?
  • 37:12 How to make your story discoverable with simple SEO


Jason Barnard has over 2 decades of experience in digital marketing.

He currently teaches Brand SERP optimisation to students at and writes regularly for leading marketing publications such as Search Engine Journal, SEMrush, OnCrawl, Searchmetrics as well as appearing regularly on digital marketing webinars and speaking at major conferences around the world such as BrightonSEO, PubCon, SMX London, YoastCon.