Epic series of 15 Webinars With SEMrush
Questions -> Experts -> Answers

Google is evolving rapidly into an answer engine, aiming to offer one single, objectively "correct" result for a given user in a given situation at a given time. This long term ambition has started came to fruition in recent years thanks to breakthroughs in several areas, including Machine Learning, voice search, big data, big query... The SEO industry must adapt its focus to account for this fundemental change in approach by Google, Bing, Alexa et al... but also face up to the accelerating rate of change smart machines bring to the search landscape.

This webinar will answer many questions about the state of affairs, identify the challenges facing the industry and set the scene for the rest of the series.

“50% of all searches will be voice searches by 2020” according to Comscore. Although that will probably turn out to be a gross exaggeration, voice is a phenomenon that the industry needs to address since it is increasingly ubiquitous (phones, laptops, desktops, watches, smart speakers, smart screens, in their cars) and is set to dominate sooner or later. Voice is already creating a dramatic shift in the search landscape. It is drastically changing not only the way people interact with Google / Bing / Amazon / Apple but also the manner these services deliver results.

Much like mobile overtook desktop, voice is set to dominate. How does this affect SEO (AEO)? What timeline are we looking at? What are the challenges? Where are the opportunities?

A successful AEO strategyWhen someone searches on Google (or Bing), they are expressing a problem they are seeking to solve, or a question they need the correct answer to. In order to even consider your page as a potential solution to a user's problem, the engine must understand your offer. If it is to choose your offer above other similar offers, it must believe you are the most credible solution. Your AEO strategy will be based on just two things - Understanding and credibility...

What is the anatomy of a successful AEO strategy? Can we combine an AEO strategy with existing SEO strategies? What new skills will we need? What tactics will work now and still be effective long term?