15 Episode Webinar Series : Answer Engine Optimisation - Jason BARNARD / SEMrush
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Epic series of 15 Webinars With SEMrush
Questions -> Experts -> Answers

Answer Engine Optimisation
(The Future of SEO)

5 Seasons - 3 episodes per season = 15 episodes

  1. Getting to Grips with AEO
  2. Structured Data for AEO
  3. The Knowledge Graph and AEO
  4. Machine Learning and AEO
  5. Brand and AEO
Your host for every episode Jason Barnard

SEM
Organised by SEMrush

Getting to Grips with AEO

Date Episode Title Guests
Tue 4 Sep

2pm GMT
Answer Engines are here to stay

Google is evolving rapidly into an answer engine, aiming to offer one single, objectively "correct" result for a given user in a given situation at a given time. This long term ambition has started came to fruition in recent years thanks to breakthroughs in several areas, including Machine Learning, voice search, big data, big query... The SEO industry must adapt its focus to account for this fundemental change in approach by Google, Bing, Alexa et al... but also face up to the accelerating rate of change smart machines bring to the search landscape.

This webinar will answer many questions about the state of affairs, identify the challenges facing the industry and set the scene for the rest of the series.

Andy Drinkwater

SEM
Barry Schwartz

SEM
Craig Campbell

SEM
Tue 11 Sep

2pm GMT
Voice Search is changing the game

“50% of all searches will be voice searches by 2020” according to Comscore. Although that will probably turn out to be a gross exaggeration, voice is a phenomenon that the industry needs to address since it is increasingly ubiquitous (phones, laptops, desktops, watches, smart speakers, smart screens, in their cars) and is set to dominate sooner or later. Voice is already creating a dramatic shift in the search landscape. It is drastically changing not only the way people interact with Google / Bing / Amazon / Apple but also the manner these services deliver results.

Much like mobile overtook desktop, voice is set to dominate. How does this affect SEO (AEO)? What timeline are we looking at? What are the challenges? Where are the opportunities?

Juliana Turnbull (aka SEO Jo)

SEM
Eric Enge

SEM
Dawn Anderson

SEM
Tue 18 Sep

2pm GMT
A successful AEO strategy

A successful AEO strategyWhen someone searches on Google (or Bing), they are expressing a problem they are seeking to solve, or a question they need the correct answer to. In order to even consider your page as a potential solution to a user's problem, the engine must understand your offer. If it is to choose your offer above other similar offers, it must believe you are the most credible solution. Your AEO strategy will be based on just two things - Understanding and credibility...

What is the anatomy of a successful AEO strategy? Can we combine an AEO strategy with existing SEO strategies? What new skills will we need? What tactics will work now and still be effective long term?

David Bain

SEM
Rebecca Sentance

SEM
Marie Haynes

Structured Data for AEO

Date Episode Title Guests
Tue 25 Sep

2pm GMT
Schema markup as a tactic for AEO
Ashley Berman Hale
Dave Ojeda
TBC
Tue 2 Oct

2pm GMT
HTML5 as a tactic for AEO
TBC
TBC
TBC
Tue 9 Oct

2pm GMT
Structured Data: Beyond Schema and HTML5
Aaron Bradley
Martha Van Berkel
TBC

The Knowledge Graph and AEO

Date Episode Title Guests
Tue 16 Oct

2pm GMT
A Dive into The Knowledge Graph
Kristine Schachinger
Bill Sebald
TBC
Tue 23 Oct

2pm GMT
How to get your Brand in the Knowledge Graph
David Amerland

SEM
TBC
TBC
Tue 30 Oct

2pm GMT
How does Google use The Knowledge Graph in its AE algorithm
Cindy Krum

SEM
TBC
TBC

Machine Learning and AEO

Date Episode Title Guests
Tue 6 Nov

2pm GMT
A Dive into Machine Learning
Purna Virji

SEM
Stephen Kenwright
TBC
Tue 13 Nov

2pm GMT
All about RankBrain
Omi Sido
TBC
TBC
Tue 20 Nov

2pm GMT
Beyond Rankbrain: How does Google use Machine Learning in its AE algorithm
David Harry
Patrick Stox
TBC

Brand and AEO

Date Episode Title Guests
Tue 27 Nov

2pm GMT
Brand as the pillar of a successful AEO strategy
A.J. Ghergich
Kirsty Hulse
TBC
Tue 4 Dec

2pm GMT
Building Brand for AEO
Aiden Carroll

SEM
Stoney G deGeyter
TBC
Tue 11 Dec

2pm GMT
Credibility signals - what are they and how to leverage them
TBC
TBC
TBC