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Epic series of 15 Webinars With SEMrush
Questions -> Experts -> Answers

Answer Engine Optimisation
(The Future of SEO)

5 Seasons - 3 episodes per season = 15 episodes

  1. Getting to Grips with AEO
  2. Structured Data for AEO
  3. The Knowledge Graph and AEO
  4. Machine Learning and AEO
  5. Brand and AEO
Your host for every episode Jason Barnard

SEM
Organised by SEMrush

Getting to Grips with AEO

Date Episode Title Guests
Tue 4 Sep

2pm London Time

Getting to Grips with AEO: Answer Engines are here to stay


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Barry Schwartz
don't panic, have fun with it


SEM
Andy Drinkwater
recent updates - the whole E-A-T ethos


SEM
Craig Campbell
Amazon and Google should amalgamate


SEM
Tue 11 Sep

2pm London Time

Voice Search is Changing the Game


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Juliana Turnbull (aka SEO Jo)
small businesses - now is your time


SEM
Eric Enge
this is how you steal a march


SEM
Dawn Anderson
AEO is assistive engine optimisation


SEM
Tue 18 Sep

2pm London Time

3 Pillars of a successful AEO strategy, pertinence, understanding, credibility


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David Bain
Google want to build a UST


SEM
Rebecca Sentance
You shouldn't confuse short form content with readable content...


SEM
Kimberly Krause Berg
Start with understanding what accessibility is...

Structured Data for AEO

Date Episode Title Guests
Tue 25 Sep

2pm London Time

More Than You Thought You Needed to Know About Schema Markup


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Ashley Berman Hale
Entities are the backbone of what we are doing here

Dave Ojeda
The key is strong association, something worthy of a connection...

Gennaro Cuofano
Schema is a way to tell your story ...

Tue 2 Oct

2pm London Time

Semantic HTML5, IA and Accessibility - so many missed opportunities


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Jono Alderson
All my Position0 stuff is block based

Simon Cox
The biggest blind user of their websites is Google.

Kimberly Krause Berg
It's a little outdated the way we view accessibility...

Tue 9 Oct

2pm London Time

How to Help Google/Amazon Make Sense of a Chaotic, Unstructured Web.


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Aaron Bradley
Don't put your stock in websites

Martha Van Berkel
owning the ordering channel - more important than serving ads...

Arnout Hellemans
At some point, they will not end up at your website anymore

The Knowledge Graph and AEO

Date Episode Title Guests
Tue 16 Oct

2pm London Time

The Knowledge Graph - How Well is Google doing in 'understanding the world'?


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Kristine Schachinger
Google said THE Knowledge Graph - which is a marketing term...

Bill Sebald
Google is doing a poor job of presenting the information they know"

Paul Woodhouse
Be very prescriptive with the intent,

Tue 23 Oct

2pm London Time

How to get Entities and Their Attributes in the Knowledge Graph


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David Amerland
Identity, conversations, sharing, presence, relationships, reputation, and groups / communities - that's how we have authority.


SEM
Andrew Cock-Starkey
What Google hates is being wrong

Sam Underwood
If you know your topic ... you'd hope a lot of the semantics would come out na

Tue 30 Oct

2pm London Time

How Google Uses The Knowledge Graph in its AE algorithm


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Cindy Krum
If we parcel everything into #fraggles then Google can translate on the fly


SEM
Bill Slawski
Open language extraction where crawlers read the web and learn from the web

Andrea Volpini
To establish a fact for their Knowledge Graphs Google and Bing usually leverage on 20 to 30 websites

Machine Learning and AEO

Date Episode Title Guests
Tue 6 Nov

2pm London Time

Machine Learning 101: The how, the why and … what ML means to us as marketers


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Purna Virji
Machinelearning Tools should be designed to do no evil...


SEM
Stephen Kenwright
If you are not good at analytics, then you are not ready for AI

Lexi Mills
Important to recognise when a human touch is still required

Tue 13 Nov

2pm London Time

How Does RankBrain Affect Query Results Today


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Omi Sido
Go back to the SERP and understand why the others are ranking

David Harry
That's what @JohnMu is saying... don't focus on Rankbrain ...

Doc Sheldon
Something we should have been doing... Focussing content on context

Tue 20 Nov

2pm London Time

What does Machine Learning DO in AE Today - and what might it do Tomorrow


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Patrick Stox
Google is using the knowledge graph for MachineLearning"

Jan-Willem Bobbink
Separate internal links from information structure

Dawn Anderson
The best way to learn SEO is top break things.... frequently !


SEM

Brand and AEO

Date Episode Title Guests
Tue 27 Nov

2pm London Time

Hooking Brand Building Efforts into a Successful AEO Strategy


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Kirsty Hulse
All SEOs need to become more Brand-centric.

Chris Green
Typical SEO answer is that it depends !

Alina Ghost
Marie Haynes has a lot to say about on EAT that can be useful for credibility

Tue 4 Dec

2pm London Time

How to Leverage Brand in Multi-Channel, Multi-Device Acquisition


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Aiden Carroll

SEM
Stoney G deGeyter
Melissa Fach

SEM
Tue 11 Dec

2pm London Time

How Can We Amplify Credibility Signals and Build Expertise Authority and Trust


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Natalie Mott
Carolyn Lyden
Ash Rama