Epic series of 15 Webinars With SEMrush
Questions -> Experts -> Answers
Answer Engine Optimisation
(The Future of SEO)
5 Seasons - 3 episodes per season = 15 episodes
- Getting to Grips with AEO
- Structured Data for AEO
- The Knowledge Graph and AEO
- Machine Learning and AEO
- Brand and AEO
Your host for every episode
Jason Barnard
Getting to Grips with AEO
Episode 1 : Getting to Grips with AEO: Answer Engines are here to stay
Episode 2 : Voice Search is Changing the Game
Episode 3 : 3 Pillars of a successful AEO strategy, pertinence, understanding, credibility
Structured Data for AEO
Episode 4 : More Than You Thought You Needed to Know About Schema Markup
Episode 5 : Semantic HTML5, IA and Accessibility - so many missed opportunities
Episode 6 : How to Help Google/Amazon Make Sense of a Chaotic, Unstructured Web.
The Knowledge Graph and AEO
Episode 7 : The Knowledge Graph - How Well is Google doing in 'understanding the world'?
Episode 8 : How to get Entities and Their Attributes in the Knowledge Graph
Episode 9 : How Google Uses The Knowledge Graph in its AE algorithm
Machine Learning and AEO
Episode 10 : Machine Learning 101: The how, the why and … what ML means to us as marketers
Episode 11 : How Does RankBrain Affect Query Results Today
Episode 12 : What does Machine Learning DO in AE Today - and what might it do Tomorrow
Brand and AEO
Episode 13 : Hooking Brand Building Efforts into a Successful AEO Strategy
Episode 14 : How to Leverage Brand in Multi-Channel, Multi-Device Acquisition
Episode 15 : How Can We Amplify Credibility Signals and Build Expertise Authority and Trust
