Getting to Grips with AEO

Episode 1 : Getting to Grips with AEO: Answer Engines are here to stay

Episode 2 : Voice Search is Changing the Game

Episode 3 : 3 Pillars of a successful AEO strategy, pertinence, understanding, credibility

Structured Data for AEO

Episode 4 : More Than You Thought You Needed to Know About Schema Markup

Episode 5 : Semantic HTML5, IA and Accessibility - so many missed opportunities

Episode 6 : How to Help Google/Amazon Make Sense of a Chaotic, Unstructured Web.

The Knowledge Graph and AEO

Episode 7 : The Knowledge Graph - How Well is Google doing in 'understanding the world'?

Episode 8 : How to get Entities and Their Attributes in the Knowledge Graph

Episode 9 : How Google Uses The Knowledge Graph in its AE algorithm

Machine Learning and AEO

Episode 10 : Machine Learning 101: The how, the why and … what ML means to us as marketers

Episode 11 : How Does RankBrain Affect Query Results Today

Episode 12 : What does Machine Learning DO in AE Today - and what might it do Tomorrow

Brand and AEO

Episode 13 : Hooking Brand Building Efforts into a Successful AEO Strategy

Episode 14 : How to Leverage Brand in Multi-Channel, Multi-Device Acquisition

Episode 15 : How Can We Amplify Credibility Signals and Build Expertise Authority and Trust