Epic series of 15 Webinars With SEMrush
Questions -> Experts -> Answers

Answer Engine Optimisation
(The Future of SEO)

5 Seasons - 3 episodes per season = 15 episodes

1. Getting to Grips with AEO
2. Structured Data for AEO
3. The Knowledge Graph and AEO
4. Machine Learning and AEO
5. Brand and AEO

Your host for every episode	Jason Barnard		SEM
Organised by	SEMrush

Getting to Grips with AEO

Date	Episode Title	Guests
Tue 4 Sep 2pm London Time	Getting to Grips with AEO: Answer Engines are here to stay Watch the episode or read the transcript free !	Barry Schwartz don't panic, have fun with it SEM Andy Drinkwater recent updates - the whole E-A-T ethos SEM Craig Campbell Amazon and Google should amalgamate SEM
Tue 11 Sep 2pm London Time	Voice Search is Changing the Game Watch the episode or read the transcript free !	Juliana Turnbull (aka SEO Jo) small businesses - now is your time SEM Eric Enge this is how you steal a march SEM Dawn Anderson AEO is assistive engine optimisation SEM
Tue 18 Sep 2pm London Time	3 Pillars of a successful AEO strategy, pertinence, understanding, credibility Watch the episode or read the transcript free !	David Bain Google want to build a UST SEM Rebecca Sentance You shouldn't confuse short form content with readable content... SEM Kimberly Krause Berg Start with understanding what accessibility is...

Structured Data for AEO

Date	Episode Title	Guests
Tue 25 Sep 2pm London Time	More Than You Thought You Needed to Know About Schema Markup Watch the episode or read the transcript free !	Ashley Berman Hale Entities are the backbone of what we are doing here Dave Ojeda The key is strong association, something worthy of a connection... Gennaro Cuofano Schema is a way to tell your story ...
Tue 2 Oct 2pm London Time	Semantic HTML5, IA and Accessibility - so many missed opportunities Watch the episode or read the transcript free !	Jono Alderson All my Position0 stuff is block based Simon Cox The biggest blind user of their websites is Google. Kimberly Krause Berg It's a little outdated the way we view accessibility...
Tue 9 Oct 2pm London Time	How to Help Google/Amazon Make Sense of a Chaotic, Unstructured Web. Watch the episode or read the transcript free !	Aaron Bradley Don't put your stock in websites Martha Van Berkel owning the ordering channel - more important than serving ads... Arnout Hellemans At some point, they will not end up at your website anymore

The Knowledge Graph and AEO

Date	Episode Title	Guests
Tue 16 Oct 2pm London Time	The Knowledge Graph - How Well is Google doing in 'understanding the world'? Watch the episode or read the transcript free !	Kristine Schachinger Google said THE Knowledge Graph - which is a marketing term... Bill Sebald Google is doing a poor job of presenting the information they know" Paul Woodhouse Be very prescriptive with the intent,
Tue 23 Oct 2pm London Time	How to get Entities and Their Attributes in the Knowledge Graph Watch the episode or read the transcript free !	David Amerland Identity, conversations, sharing, presence, relationships, reputation, and groups / communities - that's how we have authority. SEM Andrew Cock-Starkey What Google hates is being wrong Sam Underwood If you know your topic ... you'd hope a lot of the semantics would come out na
Tue 30 Oct 2pm London Time	How Google Uses The Knowledge Graph in its AE algorithm Watch the episode or read the transcript free !	Cindy Krum If we parcel everything into #fraggles then Google can translate on the fly SEM Bill Slawski Open language extraction where crawlers read the web and learn from the web Andrea Volpini To establish a fact for their Knowledge Graphs Google and Bing usually leverage on 20 to 30 websites

Machine Learning and AEO

Date	Episode Title	Guests
Tue 6 Nov 2pm London Time	Machine Learning 101: The how, the why and … what ML means to us as marketers Watch the episode or read the transcript free !	Purna Virji Machinelearning Tools should be designed to do no evil... SEM Stephen Kenwright If you are not good at analytics, then you are not ready for AI Lexi Mills Important to recognise when a human touch is still required
Tue 13 Nov 2pm London Time	How Does RankBrain Affect Query Results Today Watch the episode or read the transcript free !	Omi Sido Go back to the SERP and understand why the others are ranking David Harry That's what @JohnMu is saying... don't focus on Rankbrain ... Doc Sheldon Something we should have been doing... Focussing content on context
Tue 20 Nov 2pm London Time	What does Machine Learning DO in AE Today - and what might it do Tomorrow Watch the episode or read the transcript free !	Patrick Stox Google is using the knowledge graph for MachineLearning" Jan-Willem Bobbink Separate internal links from information structure Dawn Anderson The best way to learn SEO is top break things.... frequently ! SEM

Brand and AEO

Date	Episode Title	Guests
Tue 27 Nov 2pm London Time	Hooking Brand Building Efforts into a Successful AEO Strategy Watch the episode or read the transcript free !	Kirsty Hulse All SEOs need to become more Brand-centric. Chris Green Typical SEO answer is that it depends ! Alina Ghost Marie Haynes has a lot to say about on EAT that can be useful for credibility
Tue 4 Dec 2pm London Time	How to Leverage Brand in Multi-Channel, Multi-Device Acquisition Watch the episode or read the transcript free !	Aiden Carroll There is a lot of heat around this conversation, but not a lot of light ! SEM Stoney G deGeyter You can only do what you can do... Melissa Fach Have a plan for a consistent brand message SEM
Tue 11 Dec 2pm London Time	How Can We Amplify Credibility Signals and Build Expertise Authority and Trust Watch the episode or read the transcript free !	Natalie Mott We are seeing unlinked mentions have a positive effect on SEO Carolyn Lyden Ask client for keyword focused reviews Ash Rama Embrace true transparency"