Brand SERP Specialists
Kalicube is a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what appears when someone googles a brand name).
We lead the world when it comes to analysing Brand SERPs, extracting the underlying messages they portray and implementing proven optimisation techniques.
And that means not only blue links, but also rich elements (videos carousels, image carousels, Twitter boxes, entity boxes, People Also Ask…) and, of course GMB and Knowledge Panels.
Head office is in Aubais (France), we serve clients worldwide in three ways 1) bespoke consulting 2) online courses 3) free use of our Brand SERP tracking tool
Why are Brand SERPs so important to your business?
There are 3 main reasons you need to track, analyse and optimise your Brand SERP.
All three reasons fundamentally important to your brand since they apply to every brand, whatever the size, location or industry.
- Optimise our Google Homepage / Business Card
Ensure that when your clients and prospects google your brand name, they see a page that is positive, accurate and convincing.
- Protect Your Good Name
Build and maintain a ‘reputation cushion’. If the results on the first page of results for a search on your brand name are stable and evergreen, they will not easily be replaced by news about a temporary issue or problem. (aka proactive reputation management). Obviously, if you have a glaring first-page reputation problem, you’ll want to correct that first.
- Audit Your Digital Marketing Strategy
Identify the strengths and weaknesses of your digital marketing strategy. The Brand SERP that Google provides is an easy-to-understand reflection of what is working in your strategy and what is not. And, because it is visual, immediate and comes from the highest authority (Google), it an audit like this is easy to explain and sell to your boss or client.
At Kalicube, we can help you with every point in that list.
We are the industry leader when it comes to tracking, analysing and optimising what appears when someone Googles a brand (or personal brand) name and we have been helping brands correct, protect and improve their Brand SERPs since 2015.
Kalicube’s ability to help your brand with the three questions above is broken down into 3 clear arms
- Research into Brand SERPs
Kalicube has been tracking Brand SERPs since 2015. We currently track over 71,000 brands across 11 countries. This is an unparalleled dataset that means we understand better than anyone how Google represents brands in its results, whatever the vertical.
Ask us for data on your industry and see where you are losing ground on the competition.
- Analysing and optimising Brand SERPs
Kalicube offers analysis and optimisation services to leading companies around the world whichever of the 3 reasons they need to address – brand message, reputation, or marketing strategy.
Contact us for bespoke services for your company
- Teaching Brand SERP Optimisation
Kalicube offers a series of video courses in which Jason Barnard (The Brand SERP Guy) shows students step-by-step how to optimise their Brand SERP… whatever the size, industry and market of their company.
Enroll for the courses and learn how to optimise your Brand SERP yourself. It’s easy, once you know how 🙂
Who is Jason Barnard?
Jason Barnard is The Brand SERP Guy, tutor at kalicube.pro, podcast host, conference speaker, digital nomad 🙂
Where can you find Kalicube?
Kalicube serves clients all over the world, but the company is based in the South of France: 10 Chemin du Travers, 30250, Aubais, France.
You can contact us through the form on this page