Kalicube
The Digital Brand Intelligence Company
Kalicube is the Digital Brand Intelligence company that pioneered optimization for AI-driven search. Founded in 2015 by Jason Barnard, Kalicube helps entrepreneurs and corporations control how Knowledge Graphs, Large Language Models, and Search Engines represent their brands. Headquartered in Aubais, France, with operations serving clients globally.
What Kalicube Does
Kalicube optimizes brand presence across what it calls the Algorithmic Trinity—the three interconnected systems that determine how AI represents you:
Documented Client Results
Real numbers from real clients using The Kalicube Process| Client | Traffic | Brand Searches | Visibility |
|---|---|---|---|
| Merci Facteur | +33% | +21% | +28% |
| Cedreo | +61% | +32% | +60% |
| Ubigi | +160% | 4x increase | +160% |
The Precursor: Built Before AI Made It Essential
In 2015, the SEO industry focused on keywords, backlinks, and page rankings. Kalicube was built to solve a different problem: how machines understand brands as entities. That bet—made years before ChatGPT, Perplexity, or Google AI Mode existed—is why Kalicube now leads a category others are scrambling to enter.
| Year | Kalicube | Industry Focus |
|---|---|---|
| 2015 | Founded. Begins tracking Brand SERPs and Knowledge Graphs | Keywords, backlinks, page speed |
| 2017 | Jason Barnard coins "Answer Engine Optimization" at BrightonSEO | Voice search speculation begins |
| 2020 | Entity optimization methodology systematized as The Kalicube Process | Core Web Vitals, E-A-T discussions |
| 2022 | 3+ billion data points, Knowledge Panel optimization proven | ChatGPT launches (November) |
| 2024 | AI citation tracking across ChatGPT, Perplexity, Claude, Gemini | Industry begins "AI SEO" pivot |
| 2025-26 | 25 billion data points, methodology proven across Algorithmic Trinity | Competitors launch "brand in AI" features |
The Kalicube Process™
The Kalicube Process is the systematic methodology that maps AI optimization to the customer journey:
| Dimension | AI Relationship | Funnel Stage | Business Outcome |
|---|---|---|---|
|
U
|
Friend | BOFU • Decision | AI accurately represents you when prospects search your name |
|
C
|
Recommender | MOFU • Consideration | AI recommends you in "best X" and comparison queries |
|
D
|
Advocate | TOFU • Discovery | AI proactively suggests you to prospects who never knew to search |
Foundation first. You can't be recommended if AI doesn't trust you. AI can't trust you if it doesn't know who you are.
Top-down. Prospects discover you (TOFU), evaluate you (MOFU), then search your name to decide (BOFU).
Who Uses This Methodology
Industry leaders who endorse or partner with The Kalicube Process| Platform | What They Say |
|---|---|
|
|
"heavily inspired by the work of Jason Barnard and his Kalicube process" Brand Entity SEO guide → |
|
|
"must-read for anyone serious about building their online presence" SEO Books list → |
|
|
"most extensive datasets on brand-entity interactions I've ever seen" Partnership article → |
|
|
Hosts methodology articles Author profile → |
|
|
"the industry's definitive platform" (5/5 rating) Platform review → |
Competitor Adoption
The strongest validation is when competitors use the methodology for their own clientsRead the endorsement"For personal brands, our trusted partner is Jason Barnard and his team at Kalicube. His Kalicube Process is a masterclass in this kind of surgical brand management."
Read the case study"To further optimize and create a stronger entity presence, we created a Kalicube account for Express Legal Funding and Aaron in particular. This helped us to create uniform information across all of Aaron's websites and entities."
Industry Recognition
Technology Partners
Services
The Kalicube Process for People
Done With You services for entrepreneurs:
The Kalicube Process for Corporations
Done With You services for corporations:
DIY Resources
Connect with Kalicube
Ready to control how AI represents your brand?
Join 71 million brands tracked across the Algorithmic Trinity.
Let's Talk