Knowledge Graph Sensor
Knowledge Panel

Knowledge Graph Sensor

Here we are measuring the volatility of Google's Knowledge Graph . The data clearly shows periodic data refreshes or algorithm updates - almost certainly both.

Read my analysis of this on Search Engine Journal >>

How are we Measuring Knowledge Graph Changes?

We have a system that tracks the confidence score returned by the Knowledge Graph API on a dataset of several thousand known Entities. We have isolated the three aspects of these changes and measure them daily. We measure:

  1. Magnitude: How many entities saw an increase or decrease (reach/breadth).
  2. Amplitude: How significant that change, in confidence scores of the affected entities, was on a micro-level (scope/height).
  3. Depth: How many entities the Knowledge Graph API returns for a query.
The graph below shows Magnitude (Volatility) in purple, and Depth in red. We are using amplitude and other measurements internally as part of the paid Kalicube Pro platform and won’t be adding that publicly in the foreseeable future.

Knowledge Graph Algorithm Updates

  • Saturday 10 June 2023
  • Saturday 17 June 2023
  • Thursday 22 June 2023
  • Friday 23 June 2023
  • Thursday 7 September 2023
  • Saturday 11 November 2023
  • Tuesday 21 November 2023
  • Thursday 7 December 2023

Introducing Kalicube Pro for Agencies: Unlock 1 Billion Data Points

As an agency, if you're looking to eliminate uncertainty when creating Digital Marketing Strategies, solving ORM and triggering Knowledge Panels, Kalicube Pro is the ideal platform for you. With access to over 1 billion data points, you can confidently develop robust, reliable, and content-rich Knowledge Panels for your clients.

The Kalicube Pro SaaS platform will provides data on over 40,000 trusted sources and 1 billion data points.

Kalicube Pro SaaS for ORM, PR, SEO and Marketing Agencies >>

Brands Tracked
Knowledge Panels
Billion +
Kalicube has a unqiue combination of > 1 Billion datapoints
and 10 years of practical field-experience
that means we educate Google better than anyone. “

Kalicube Pro is a SaaS platform for digital agencies

Principal use cases for Kalicube Pro:

  1. Implementing The Kalicube Process for your clients
  2. Trigger and manage Knowledge Panels for brands, people, podcasts, products...
  3. Solving Online Reputation problems efficiently and effectively

Brand SERP: what your audience sees when they google your name (brand, person, podcast, product...) - also known as your "Google Business Card.
Knowledge Panel: the information box Google shows on the right hand side of the search results on desktop (a visible, and very public, indication of how well Google's algorithms understand the entity).

Online Reputation Management, Digital PR, SEO, Digital Marketing Agencies

Kalicube Pro SaaS provides you with all the data and tools you need to optimise, track, measure and report on Brand SERPs and Knowledge Panels on Google for your clients.

Your team will have full access to the Kalicube Academy (Brand SERP and Knowledge Panel courses), so you'll be upskilling as you work.

Learn more about our agency offer

ORM, PR, SEO and Marketing Agencies >>