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Brand SERP examples

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The results show the Brand SERP content, Knowledge Panel and Kalicube’s evaluation of the SERP Score for the Entity.

SERP For "Google"

Industry: Internet & Telecom

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Google

us

New York City, US
1 Oct 2026

SERP Quality Grade B
SERP Control Grade C
New York City, US
1 Oct 2026

Google

All
News
Images
Maps
Videos
More
Page: 1 Desktop
https://en.wikipedia.org › wiki › Google
Google
https://www.facebook.com/Google/
Google
https://about.google › company-info
History, office locations, commitments, initiatives
Related Searches
Related Searches
Www Google Search web
Www Google com URL
Google account
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Calculation of the Brand SERP and Knowledge Panel score

Both grades are evaluations of the overall SERP, including the Knowledge Panel, and are calculated using a proprietary algorithms that take into account many factors including:

  • SERP Quality Grade: sentiment + the type and number of SERP features (Rich Elements ) and their relative perceived visibility on the SERP.
  • SERP Control Grade: level and type of control (full, indirect, partial, none...), and the pixel area / real estate they cover.

These are just two of the many KPI the Kalicube Pro SaaS offers.
Find out more about Kalicube Pro >>

Percentage of Brand SERPs that contain each Rich Element

Part of Kalicube Pro’s job is to track and measure SERP Features (Rich Elements) and Knowledge Panels on Brand SERP on Google. Google is increasingly a multimedia engine and provides rich results whenever it reasonably can. As such, the presence of these elements on Brand SERPs (and indeed all SERPs) is phenomenally important to Digital PR and Brand Management on Google and (of course) SEO.

Check out the percentage of Brand SERPs that contain each Rich Element / SERP Feature >>