Check the content
[THE DETAILS OF THE SOLUTION]
Last step (often forgotten) - the content of your page
- Use the main keyword at leats 4 times
- Include all 5 to 7 qualifiers
- Include any additional qualifiers that are truly appropriate for search queries your page aims to rank for
a typical page will contain between 10 and 20 qualifiers
- Use (but don't overuse) synonyms have their place ("cheap" and "best price", for example)
Two things to keep in mind
Important - the length of the content is determined by how much you can usefully say. Do not attempt to write 1,000 words or more just because SEO theory says that is necessary. Write what is necessary to convince the user. Mark Twain said something like "if I'd had more time, I would have written less."
Important - when countiing the number of occurences of a word, variants of words count. So "We deliver flowers. Use our super-duper delivery service" uses the word deliver TWICE.