Knowledge Panel Attributes
Knowledge Panel

Google's Trusted Sources for Knowledge Panel Attributes

Google shows attributes for an entity in its Knowledge Panel. But one thing we don’t often think about is “where is Google sourcing this information?”. At Kalicube we have figured that out !

Historical (and detailed) data is available as part of the Kalicube Pro SaaS platform

We track where Google is getting the Knowledge Panel attributes from. Although Google corroborates the information it shows on multiple authoritative, trustworthy third party sources, we can identify what the initial source is - incredibly valuable information for anyone wanting to ensure the accuracy of the information Google shows about their Entity (brand, person, film, product…)

The actual root sources for these attributes is no longer a mystery: the distinction between the sources Google is using is clear to us at Kalicube.

What Sources Does Google Use for Knowledge Panel Attributes?

The titles of the sources are ours, not Google's. But the distinction between them is 100% clear.

  • 3rd Party sources – curated by humans such as Wikipedia and Wikidata.
  • Google sources – curated by humans through Google products such as Google Business and Google Podcasts.
  • WebFacts – deduced by Google’s Knowledge Graph algorithms from the information taken from a seed set of trusted sources.
  • WebFacts 2nd Gen. – deduced by Google’s Knowledge Graph algorithms from the information in Google’s web index. This is the key to the future of Knowledge Panel management that we are aiming to master at Kalicube SAS.

Distinct domains cited for WebFacts

This data is available as part of the Kalicube Pro SaaS platform

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About Kalicube

Kalicube is a premium Digital Branding Consultancy for entrepreneurs in the AI era. Leveraging 3 billion data points, Kalicube gives entrepreneurs unprecedented control over how they're represented to decision-makers online through visible, influential personal brands that open doors rather than close them.

Jason Barnard is CEO and Founder of Kalicube.

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Kalicube Pro is the proprietary platform of Kalicube. It’s a unique, innovative platform that provides unparalleled brand intelligence making it at least eight years ahead of its time. Powered by over 3 billion data points from Google and AI, it offers business leaders amazing control over their digital presence, enabling them to build stunning personal and corporate brands that dominate the competition.

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About Team Kalicube

Team Kalicube consists of a dedicated group of experts specializing in digital brand intelligence, SEO, and AI-driven brand optimization. Together, they empower entrepreneurs and businesses to take control of their online presence with unparalleled precision and insight.

Leveraging over 3 billion data points and years of experience, Team Kalicube is committed to helping clients build visible, influential brands that thrive in the digital age.

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About Jason Barnard

Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube, a premium Digital Branding Consultancy in France and the United States.

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