Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy.
He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name).
Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot.
He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon.
The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >>
Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.
Previous companies founded: UpToTen and WTPL Music.
Why “The Brand SERP Guy”?
Because Jason has been studying, tracking and analysing Brand SERPs since 2013.
Using the Kalicube.pro database, he tracks 70,000 brands across 10 countries and analyses the data… Conclusion: Brand SERPs are your new business card, an honest critique of your content strategy and a reflection of your brand’s digital ecosystem. That should pique the interest of any marketer in any industry 🙂
Brand SERP Courses
News: Jason has released a series of online courses that teach brand owners and marketers to optimise their brand SERPs : here